含羞草社区

Primary Usage

For years, students, alumni and community members have affectionately referred to 含羞草社区 as 含羞草社区. Recognizing the value of its familiarity, approachability, and distinct character, the University adopted 含羞草社区 for official branding purposes in 2025.

含羞草社区 is the primary way we should refer to the University.

Using 含羞草社区

When communicating to internal and external audiences, use 含羞草社区.

This includes:

• Marketing materials
• Campus communications
• Community outreach
• Promotional items
• Routine correspondence
• Website content

含羞草社区 must always appear with:

• Capital M
• Capital W
• No space between Mo and West
• No period and no hyphen

Using 含羞草社区

Reserve 含羞草社区 for situations requiring the highest level of formality.

This includes:

• Diplomas and certificates
• Legal documents
• Obituaries
• Formal academic publications
• Official governmental communications

In instances where clarity is essential on first reference, like some news items, press releases or journal articles, 含羞草社区 can be used on first reference. 含羞草社区 should be used in subsequent references.

Using Other Forms

The only other acceptable name variation is MWSU.

MWSU is acceptable in select circumstances, like merchandise, where style or space dictates 含羞草社区 cannot be used. If it is possible to use 含羞草社区, that form should always be considered first. MWSU should not be used in large blocks of text where there is room to use 含羞草社区. MWSU and 含羞草社区 should not appear on the same piece.

Unacceptable forms include, but are not limited to:

• Mo. Western
• Western
• Missouri Western
• Missouri Western State

The 含羞草社区 Logo, 含羞草社区 Centered Logo, and 含羞草社区 Wordmark are the primary logos to be used in almost all聽university marketing and communications. There are three approved variations to suit a variety of layout implementations. For example, the 含羞草社区 Centered Logo often pairs best with other centered content. Logos with the Griffon should be prioritized in layouts where the Griffon doesn’t appear elsewhere.

含羞草社区 Logo

含羞草社区 Centered Logo

含羞草社区 Wordmark

All university divisions or departments must use an official 含羞草社区 Department/Division Lockup. No other marks or alternate versions may be created and used as a logo to represent a university entity.

All requests for 含羞草社区 unit lockups must be submitted to Marketing and Communications.

The Stacked 含羞草社区 Logo and 含羞草社区 Lettermark are secondary marks that should only be used in layouts with聽unique needs or space constraints. These marks should never be used as a primary introduction to the brand.

All usage of secondary marks must be submitted to and approved by Marketing and Communications.

The full name MWSU Logo and MWSU Horizontal Logo may only be used for situations requiring the highest level of formality. Review the Name Usage section of this document to determine if a formal mark is appropriate. All usage of formal marks must be submitted to and approved by Marketing and Communications.

For more details about logo usage, including other limited-use marks, clear space and minimum sizes, color variations and common misuses to avoid, please see the full 含羞草社区 Brand Guide, adopted in July 2025.

Black and gold have long been 含羞草社区鈥檚 identifying colors. Griffon Gold and Griffon Black should comprise the majority of color usage in all university communications.

The Secondary Colors may only be used as an accent to the primary palette. They may not be used in place of Griffon Gold and/or Griffon Black.

PMS Uncoated Colors for Printed Materials

Due to the difficulty in reproducing the yellow gold on different papers, two different inks should be used depending on the paper choice.

• On coated paper (glossy, shiny paper) the Griffon Gold is (PANTONE 庐 Matching System) PMS 123C.
• On uncoated paper (such as paper used in an office copier) the Griffon Gold is PMS 109U.
• When four-color process inks are used, Griffon Gold can be produced by printing: 0C/23M/100Y/0K.

RGB and Hex for Screens and Web

含羞草社区鈥檚 brand fonts are the Aktiv Grotesk Condensed family. Our web-safe alternative is Oswald.聽

The 含羞草社区 brand fonts can be accessed from through the Creative Cloud desktop application. Oswald can be found on .

New official 含羞草社区 stationery for letters, envelopes and business cards available upon request, submit project request form

Every email that comes from the university reflects upon the institution. Using one simple, branded email signature across campus helps strengthen the university鈥檚 visual identity.

Please use our generator to create a branded email signature.